The Nissan Leaf is a new, all-electric, emission free vehicle that is set to hit American markets later this year. The Nissan Leaf is not the fastest or most powerful vehicle by far, but the company has used several techniques to pique consumer interest, and subsequently demand, for this product.
The Nissan Leaf appeals to consumers by implying that it is an environmentally friendly car. The very name of the car, Leaf, connects the car to nature, and consequently, to the environment- in fact, Leaf actually stands for Leading, Environmentally friendly, Affordable, Family car. This advertisement technique is aimed at increasing consumer demand of the product, because even though this vehicle is not as fast or as powerful as other conventional cars, it creates the appeal and satisfaction of helping out the environment.
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